BMI Services

BMI provides a range of services to help you increase the effectiveness and ROI of your company's B2B marketing programs:

Web-based training

BMI also provides on-site training at your facility, to deliver BMI course topics to address your specific B2B marketing needs. BMI on-site training covers all of the critical marketing activities required by companies for effective marketing execution: Lead generation, content-based marketing, account-based marketing, marketing automation, CRM applications for marketing, and more.

On-site training programs can be custom-tailored for your specific needs, to include only the topic areas required for your markets and requirements.

BMI on-site training can also be delivered as part of our BMI Insourcing program (see below), to train your in-house marketing, sales and product management teams to in-source your company's marketing program.

Contact us for more information on BMI training programs and services.

On-site training

Consulting

BMI insourcing services provide the ideal solution for companies seeking to reduce their marketing overhead costs and increase the effectiveness of their marketing programs by bringing their marketing programs in-house.

Training your in-house marketing, sales, and product management teams to plan and self-execute the individual marketing projects that comprise your company's marketing plan offers many advantages:

Cut marketing overhead costs: Insourcing significantly reduces consulting, creative, and production fees that must be paid to third-party ad agencies and marketing consultants;

Better marketing: Insourcing aligns your in-house team's strong self-interest and motivation to increase sales with the proven BMI methods required to plan and execute the successful marketing programs that can achieve these results;
More responsive marketing: By eliminating the extra layer of third-party vendor staff required to execute these projects, insourcing enables faster execution of marketing programs, as well as faster ongoing modifications and pivots to these programs to adapt and improve them as needed to increase their response.

Insourcing options include full insourcing of all planning, management, and skillsets required to run a company's marketing program in-house, or various hybrid arrangements, where third-party consultants (such as BMI's team) provide high-level strategic planning and guidance on a customized basis.

Contact us for more details on BMI insourcing services.

Insourcing