Marketing and Sales Turnarounds

The Task: Evaluate, restructure, and re-launch failed and underperforming marketing campaigns and programs.

Project Execution: Learn how to:

Benefits to You: Cut losses and revive failed or underperforming marketing campaigns to make your marketing program generate a measurable return on investment.

It's true that for every ten new B2B marketing tests or projects, about three will generate successful response, another three or so will be outright failures, and the rest will fall somewhere in between. In addition to developing the skills of effective marketing execution and learning how to clearly and boldly communicate your product's most compelling benefits in marketing deliverables and content, as a marketing, sales, or product management professional it's critically important to learn how to troubleshoot the reasons why your test or marketing project didn't generate the response you expected.

Knowing not only why a project failed, but finding the cause, correcting the problem, and using solid execution skills to put these revised projects back in action as quickly as possible is ultimately the secret to developing a successful B2B marketing program that generates a positive, measurable return on your marketing investment.

This module is the critical backstop to all of the other BMI MSD training modules, because it gives you the practical steps you can take to troubleshoot, correct, and save a failed or underperforming inbound or outbound lead generation, lead conversion, or print/online direct response marketing project.

Next: What Will I Learn? (Click Tab Above)

In this module, you will learn:

You can also buy this module as part of our special Agile Marketing Bundle, which includes our Start-Up/New Product Launch and Market Testing modules, to help you test, launch, and turn around marketing programs for a B2B start-up or new product launch.

Check the Course Module Overview at right for detail on topics covered in this module . . .

Next: How Can I Use It? (Click Tab Above)

With this module, you get the real-world principles and practical instructions you need as a marketing, sales, or product management professional to:

Failed and underperforming marketing projects happen all the time—even to the best, most experienced marketing, sales, and product management professionals. Learning why marketing projects don't generate the response they should, and knowing what you can do to turn these projects around means the difference between achieving success or failure in your marketing program.

To Review Course Module Topics, Click Tabs at Right . . .

Includes printed workbook, module review .PDF, and online skill-builder, review, and examination.

To Review Course Module Topics, Click Tabs at Right . . .