Content Marketing Bundle

Planning and Developing Effective, Response-Generating Content Marketing Programs For Lead Generation and Conversion

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Three essential project-ready modules help you develop and execute content-based marketing programs, utilizing content and keyword search for effective lead generation and prospect-to-customer conversion


Contains Three Project-Ready Training Modules:

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Keys to Effective Marketing Automation and Integrated Lead Conversion Programs

Discover and develop effective editorial content—reports, fact sheets, white papers, etc.—for use in lead generation and prospect-to-customer lead conversion marketing automation programs . . .

Keys to Effective Marketing Automation and Integrated Lead Conversion Programs

Develop a wide range of effective content deliverables to generate new sales leads and opt-ins for your lead generation programs, and use content to position your company and its sales team as trusted advisors to their prospects to increase prospect conversion rates . . .

Generating Sales Leads in Keyword Search With Google AdWords

Develop Google keyword search (pay-per-click) advertising programs tied to your company’s downloadable and opt-in content to generate new sales leads . . .




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