New Product Launch and Start-Up Marketing

Agile Marketing and Lead Generation Strategies for Start-Ups, New Markets, and New Product Launches

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The Task: Use agile marketing techniques to develop and execute effective lead generation marketing strategies, plans, and programs for a new venture start-up or a new product launch within an existing company.

Project Execution: Learn how to:

  • Avoid the most common causes of marketing program failure in start-ups and new product launches;
  • Use market gap assessment techniques to identify key problems solved by your company’s product;
  • Develop practical marketing plans and financial forecasts for go-to-market product launches and start-up product rollouts;
  • Execute rapid go-to-market programs to quickly determine market response to your company’s new product or service.

Benefits to You: Use these agile marketing techniques in your start-up or new product launch to rapidly plan and execute marketing programs that generate immediate, measurable response from prospects in your market.


Course Module Description: New Product Launch and Start-Up Marketing

Whether you've been tasked with developing a lead generation marketing plan for your established company's latest new product launch, or if you're running a marketing program for a start-up, these are some of the risks you'll face:

  • Market unknowns: Launching into a new market often means uncertainty about targeting the right prospects and the sales messages and content required to motivate these prospects to buy;
  • Financial risk: Because of these unknowns, marketing programs must be executed on a small scale and carefully tested to minimize marketing costs, while carefully tracking and measuring each marketing activity and rollout to evaluate its response and viability;
  • Agility: Because of these challenges, marketing programs (and sometimes, your product) must be dramatically changed to meet the lessons learned from prospects in the new market, with new and revised marketing tactics, approaches, content, and deliverables rapidly developed and rolled out to meet these market demands

This module provides you with the crucial insights and a practical action plan for developing, executing and, most important—rapidly testing and adapting—your marketing activities to generate leads for your company's sales team and contribute to the success of your start-up or new product launch.

Next: What Will I Learn? (Click Tab Above)

In this module, you will learn:

  • The importance of continuous testing for marketing programs in any start-up or new product launch;
  • A systematic approach for performing the initial research required for launching any venture or new product;
  • The common benchmarks used to estimate response from marketing programs for use in financial projections;
  • How to identify key market gaps which are important opportunities to boost initial sales in a new venture or launch;
  • The step-by-step process for developing marketing plans for new ventures or product launches within established companies;
  • Keys to developing quick-start marketing deliverables to test for initial response in new markets;
  • Identifying joint ventures, distribution options, and co-marketing opportunities to boost initial product sales for your start-up or launch

You can also buy this module as part of our special Agile Marketing Bundle, which includes our Market Testing and Marketing and Sales Turnaround modules, to help you test, launch, and turn around marketing programs for a B2B start-up or new product launch.

Check the Course Module Overview at right for detail on topics covered in this module . . .

Next: How Can I Use It? (Click Tab Above)

By giving you a proven, real-world approach to developing, evaluating, and adapting your start-up/product launch plans and projects, this module shows you how to:

  • Develop a working marketing strategy and distribution plan: Key financial assumptions for launch/start-up marketing plans, and creating frameworks for effective marketing and distribution strategies and projects;
  • Perform cost-effective market research, testing, and assessment: Learn the general principles of effective prospect targeting for new markets and rapid live market testing techniques;
  • Execute agile go-to-market tactics for fast lead generation: Fast-entry marketing tactics, approaches, and deliverables to generate leads and response from new markets

This module provides the proven, step-by-step techniques required to assess new markets, identify market gaps, and develop effective agile marketing programs for a new venture or product launch.

To Review Course Module Topics, Click Tabs at Right . . .

Includes printed workbook, module review .PDF, and online skill-builder, review, and examination.

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To Review Course Module Topics, Click Tabs at Right . . .

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