Contains Eight Project-Ready Training Modules:
Discovering Your Product's Major Sales Benefits for Effective Lead Generation and Conversion
Create and write—or manage the process of creating and writing—effective sales copy that generates strong, measurable response in marketing deliverables used for lead generation and prospect-to-customer conversion . . .
Copywriting and Layout Basics for Effective Lead Generation and Conversion
Develop strong and effective marketing deliverables that motivate prospects to respond to your lead generation and prospect conversion campaigns . . .
Expedient Layout and Execution for Effective Sales Collateral
Produce expedient marketing collateral to take advantage of time-critical marketing, lead generation, and sales opportunities, and to support your company’s sales team in major account sales situations, to improve sales response . . .
Create Targeted Direct Mail Campaigns for Effective Lead Generation
By using targeted direct mail response programs, you can often reach prospects who won't respond to e-mail, online advertising, or other online marketing. That's because even in today's digital marketing world, there's still no substitute for . . .
Reducing Marketing Risk and Expense in Your Company's Direct Mail Projects
Small-scale testing of B2B direct mail campaigns is a critically important part of your lead generation program. By testing small quantities of direct mail pieces in carefully-designed campaigns, testing saves you substantial marketing costs . . .
Creating, Developing, and Executing Your Company's Direct Mail Projects
Direct mail is a low cost, highly scalable way to reach small or large numbers of potential buyers in your market. Used primarily as a lead generation tool, direct mail can be a highly effective way to cut through the clutter of electronic media . . .
Using Trade Shows to Generate New Leads and Sales Opportunities
Select, plan, and execute successful trade shows and related promotional activities to capture new opportunities for your company’s sales team and generate a measurable ROI on your trade show activity . . .
Making B2B Print Advertising Pay Off In Your Company's Marketing and Lead Generation Programs
Use targeted, small-scale trade print advertising programs to generate new sales leads and opt-in content downloads as part of your marketing program . . .
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