Using Marketing Automation, CRM Systems, and Content for Effective, Measurable Prospect-to-Customer Conversion
Contains Three Project-Ready Training Modules:
Mastering CRM Systems for Effective Lead Generation and Prospect-to-Customer Conversion
Master the features of CRM to make your marketing program responsive and measurable, for sales lead generation and effective conversion of prospects to new customers . . .
Keys to Effective Marketing Automation and Integrated Lead Conversion Programs
Discover and develop effective editorial content—reports, fact sheets, white papers, etc.—for use in lead generation and prospect-to-customer lead conversion marketing automation programs . . .
Keys to Effective Marketing Automation and Integrated Lead Conversion Programs
Develop a wide range of effective content deliverables to generate new sales leads and opt-ins for your lead generation programs, and use content to position your company and its sales team as trusted advisors to their prospects to increase prospect conversion rates . . .
Copyright 2022 © Business Marketing Institute, LLC • Chicago, IL • (312) 371-5663