Marketing Automation and CRM Bundle

Using Marketing Automation, CRM Systems, and Content for Effective, Measurable Prospect-to-Customer Conversion

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Three essential project-ready modules help you take control of your company's marketing automation and CRM systems, using content to develop, execute, and manage effective, measurable prospect-to-customer conversion programs.


Contains Three Project-Ready Training Modules:

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Mastering CRM Systems for Effective Lead Generation and Prospect-to-Customer Conversion

Master the features of CRM to make your marketing program responsive and measurable, for sales lead generation and effective conversion of prospects to new customers . . .

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Keys to Effective Marketing Automation and Integrated Lead Conversion Programs

Discover and develop effective editorial content—reports, fact sheets, white papers, etc.—for use in lead generation and prospect-to-customer lead conversion marketing automation programs . . .

Keys to Effective Marketing Automation and Integrated Lead Conversion Programs

Develop a wide range of effective content deliverables to generate new sales leads and opt-ins for your lead generation programs, and use content to position your company and its sales team as trusted advisors to their prospects to increase prospect conversion rates . . .




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