B2B Field Marketing Deliverables Copywriting and Design 3

The Task: Learn basic design and layout skills to produce effective sales flyers, product sheets, PowerPoint presentations, and other deliverables for marketing campaigns and sales support.

Benefits to You: Produce expedient marketing collateral to take advantage of time-critical marketing, lead generation, and sales opportunities, and to support your company’s sales team in major account sales situations, to improve sales response.

New selling opportunities and last-minute marketing promotions always create the need for expedient marketing collateral—a special flyer to support a new e-mail campaign to a targeted prospect or customer list, a sell sheet to highlight a product feature in a new product launch, or a highly customized PowerPoint presentation to help your sales team win a new major account sale.

When these opportunities arise, busy sales teams can't wait two weeks for your company's ad agency or outside marketing consultant to develop a simple promotional piece to meet the opportunity.

These sales and marketing opportunities require rapid, expedient creation of basic field sales collateral—product sell sheets, flyers, e-mail landing pages, sales letters, PowerPoint presentations and other marketing deliverables for new lead generation opportunities, special promotions, or major account sales support.

To meet tight project deadlines, you can product these relatively simple deliverables quickly in-house, without having to wait for an ad agency, designer, or consultant—if you know the basic design and layout techniques required to produce them.

This module details the essentials required to design and produce basic sales collateral: Product brochures, flyers, promotional pieces, fact sheets, online promotions, and other deliverables required for B2B lead generation marketing programs.

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In this module, you will learn how to:

You can also buy this module as part of our special Inbound Lead Generation Bundle, which includes seven other BMI modules covering sales copywriting, direct mail, and print advertising, to provide critically important project-ready training for your B2B lead generation projects.

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Next: How Can I Use It? (Click Tab Above)

This module provides a proven approach to developing expedient B2B field sales and marketing collateral to help you:

This project-based training module covers the basics of producing the effective, fast-turnaround B2B sales and marketing collateral you need to take advantage of every new selling opportunity, and to make your marketing program even more responsive to the needs of your company's sales team.

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Includes printed workbook, module review .PDF, and online skill-builder, review, and examination.

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