Contains Three Project-Ready Training Modules:
Create Targeted Direct Mail Campaigns for Effective Lead Generation
By using targeted direct mail response programs, you can often reach prospects who won't respond to e-mail, online advertising, or other online marketing. That's because even in today's digital marketing world, there's still no substitute for . . .
Reducing Marketing Risk and Expense in Your Company's Direct Mail Projects
Small-scale testing of B2B direct mail campaigns is a critically important part of your lead generation program. By testing small quantities of direct mail pieces in carefully-designed campaigns, testing saves you substantial marketing costs . . .
Creating, Developing, and Executing Your Company's Direct Mail Projects
Direct mail is a low cost, highly scalable way to reach small or large numbers of potential buyers in your market. Used primarily as a lead generation tool, direct mail can be a highly effective way to cut through the clutter of electronic media . . .