To order MSA/B/C using Visa/MC/Amex/Discover, or for multiple-unit corporate orders, contact:
Rick Kean, Managing Partner (e-mail: firstname.lastname@example.org)
1560 N. Clark Street • Suite 4215 • Chicago, IL 60610 USA
(Price per test-taker; see below for corporate quantity discounts; prices subject to change without notice)
I: BMI Marketing Skills Assessment (MSA): $95 (assessment module only)
Comprehensive business-to-business marketing knowledge and skills assessment system for marketing managers and staff. Identifies knowledge and mastery gaps across all significant business-to-business marketing techniques and methods.
II: BMI Marketing Skills Builder (MSA + MSB): $595
Comprehensive, custom-tailored knowledge development course providing training in practical skills and tradecraft for business-to-business marketing professionals. Courseware is custom-developed for the test-taker to address knowledge gaps revealed by test-taker’s completion of the Marketing Skills Assessment (MSA).
Includes the Marketing Skills Assessment (MSA) above, and one copy of The Marketing Manager’s Handbook 512-page print study guide for the MSB.
Extra copies of The Marketing Manager’s Handbook are available through the Business Marketing Institute at the special BMI price of $31.95 (a 20% discount off the regular price).
III: BMI Marketing Skills Certification (Includes MSA + MSB + MSC): $883
Combines MSA and MSB above with the BMI Marketing Skills Certification examination, the industry-standard marketing skills certification examination for business-to-business marketing professionals. Includes one copy of The Marketing Manager’s Handbook 512-page print study guide.
Package price represents a discount of 15% off the combined MSA/B/C price.
IV: BMI Marketing Skills Certification (MSC only): $349
• Purchasers of the BMI Marketing Skills Assessment at $95 above can upgrade to the Marketing Skills Builder by paying an additional $500 (the difference in price between the MSA and MSB modules);
• Purchasers who decide to take the Marketing Skills Certification (MSC) examination without the Marketing Skills Builder (MSB), and who do not receive a passing score on the MSC may upgrade to the MSB by paying an additional $246 (the difference in price between the MSB and MSC modules)
V: Corporate Discounts
10-Seat Corporate Rate (Includes MSA and MSB above): $4,995;
Pricing for larger groups: Contact BMI for further details;
VI: MSA/B/C Study Preparation Course
One-day study preparation courses also available (5-seat minimum): Contact BMI for further details at 1-(312)-371-5663 or e-mail: email@example.com
VII: MSA/B/C System Customization
We can customize the MSA/B/C System to your company's specific needs; for example, by developing and adding marketing courseware content that is specific to your company's market. Please contact Rick Kean at BMI for further details at 1-(312)-371-5663 or e-mail: firstname.lastname@example.org