<< previous | return to contents | next >> |
E-Mail Lead Development Programs: Developing Effective E-Mail Content for Lead Development Programs
Elements of Successful E-Mail Lead Development Programs 12-2
Major Types of E-Mail Messaging Programs for Lead Development 12-3
E-Mail Message Templates for Every Selling Situation 12-6
• Sales Letter and Message Template Examples 12-7
• Guidelines for Writing E-Mail Sales Letter Templates 12-8
• Uploading Sales Message Templates to the on-demand CRM Document Library 12-9
Editorial E-Mail 12-10
• The Importance of Being a Thought Leader 12-10
• Benefits of an Editorial E-Mail Messaging Program 12-11
I: Recognizing Your Company’s Special Expertise: “Show What You Know” 12-11
• Finding and Developing Content for Editorial E-Mail Messaging Programs:
• Where to Look and How to Start 12-14
• Examples of Editorial E-Mail Message Programs 12-15
II: Developing Your Company’s Expertise to Create Editorial E-Mail Messaging Programs: “Show What You Know” 12-16
• Observing Your Industry’s Issues, Trends, and Motivations 12-16
• Finding and Evaluating Available Content for Your Editorial E-Mail Program 12-18
• Sources Within Your Company 12-19
• B2B Editorial Examples 12-20
• Developing Editorial Content for Your E-Mail Messaging Program 12-21
• Editorial E-Mail Formats 12-21
• Editorial Content Formats 12-22
• E-Mail Message Formats 12-23
• E-Mail Message Formats: Which Format to Use? 12-25
Developing Content Targeted to Other Decision-Makers at the Prospect’s Company 12-25
Writing and Producing Content for Your Editorial E-Mail Messaging Program 12-26