Unit 1

On-Demand CRM and The New Marketing Model: Sales
and Marketing Alignment

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Unit 6

Direct Mail Testing:
Reducing Marketing Risk
and Expense

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Unit 11

Google AdWords:
Generating Keyword
Search Leads

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Unit 2

On-Demand CRM and Your Marketing Plan: Marketing Programs/Measurement

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Unit 7

Direct Mail Execution: Executing Successful Direct Mail Programs

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Unit 12

E-Mail Lead Development:
Developing Effective
Content

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Unit 3

How to Write Advertising (Or Manage Those Who Do) Discovering Your . . .

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Unit 8

Trade Show Marketing: Making a Success of Your Trade Show Opportunities

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Unit 13

Lead Development Execution: Executing Lead Development Programs

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Unit 4

Field Marketng Deliverables: Layout and Execution for on-demand CRM . . .

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Unit 9

Advertising: Planning and Execution: Making Print Advertising Pay Off . . .

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Unit 14

Start-Up Marketing:
Start-Ups and
New Product Launches

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Unit 5

Direct Mail Planning: Generating Inquiries and Sales Leads Through . . .

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Unit 10

Video and Multimedia:
Using the Power of Spoken Words and Moving Images

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Unit 15

Marketing Turnarounds:
Troubleshooting and Correcting Poor Sales . . .

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