Is your marketing program generating a steady flow of high-quality leads for your sales team, or are your salespeople forced to make cold calls because they aren't getting any leads from marketing?
Is your advertising agency or marketing consultant charging you big money on expensive marketing projects and ad campaigns that aren't increasing your sales?
Can you measure the results you're getting from these marketing activities in the form of new prospects, potential sales opportunities, and closed sales?
Here are the main reasons why B2B marketing programs don't generate sales leads and don’t contribute to sales revenue:
Executives at companies in B2B markets need to do three things to transform their marketing from a wasted expense into a measurable investment in higher sales and business growth:
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